Privacy Policy

Welcome to East Coast Wings. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website eastcoastwings-eat.digital, place an order, or otherwise interact with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site immediately.

This Privacy Policy has been prepared in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant consumer protection regulations. We take your privacy seriously, and we want you to understand exactly what happens with your data when you engage with East Coast Wings.

1. Who We Are

East Coast Wings is a food service business operating in the United States. For the purposes of this Privacy Policy, "East Coast Wings," "we," "us," or "our" refers to the business entity operating under this brand. If you have any questions or concerns about this policy or our data practices, you may contact us using the information below:

2. Information We Collect

We collect several types of information from and about users of our website and services. The categories of information we collect are described in detail below.

2.1 Personal Information You Provide Directly

When you interact with our website, place an order, create an account, subscribe to our newsletter, participate in a promotion, or contact us for support, you may voluntarily provide us with personal information, which may include:

• Identity Data: Your full name, username, or similar identifier.
• Contact Data: Your billing address, delivery address, email address, and telephone numbers.
• Financial Data: Payment card details, billing information, and transaction history. Please note that full payment card details are processed through secure third-party payment processors and are not stored on our servers.
• Order Data: Details about the food items you have ordered, special dietary instructions, delivery preferences, and order history.
• Account Data: Your login credentials, profile preferences, saved addresses, and account settings.
• Communications Data: Any messages, feedback, reviews, or inquiries you send us via email, contact forms, or customer support channels.
• Marketing Preferences: Your preferences regarding receiving marketing communications from us.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity. This information is collected through cookies, web beacons, pixels, and similar tracking technologies. Automatically collected data may include:

• Usage Data: Pages you visit, links you click, time spent on pages, referring URLs, search terms, and navigation patterns.
• Device Information: Your IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, and hardware configuration.
• Location Data: General geographic location inferred from your IP address. If you permit it, we may also collect more precise location data to facilitate delivery services.
• Log Data: Server log files recording access times, page requests, and any errors encountered during your visit.
• Cookie Data: Information stored by cookies placed on your device during your visit. Please see Section 8 for more details about our cookie practices.

2.3 Information Collected from Third Parties

We may receive information about you from third-party sources and combine it with the information we collect directly. Third-party sources may include:

• Social Media Platforms: If you connect your social media account or log in using a social media profile (e.g., Facebook, Google), we may receive information such as your name, email address, profile picture, and public profile data.
• Analytics Providers: Third-party analytics services such as Google Analytics provide us with aggregated and anonymized usage statistics.
• Payment Processors: Our payment processing partners may share transaction confirmation data with us.
• Delivery Partners: If we use third-party delivery platforms, they may share order status and delivery confirmation information with us.
• Review Platforms: Publicly available reviews or ratings from platforms like Yelp or Google Reviews.

3. How We Use Your Information

We use the information we collect about you for a variety of legitimate purposes. These purposes include, but are not limited to, the following:

3.1 Service Provision and Order Fulfillment

• To process and fulfill your food orders and manage your transactions.
• To send you order confirmations, receipts, and delivery notifications.
• To manage and maintain your account on our website.
• To communicate with you regarding your orders, including resolving issues or complaints.
• To facilitate delivery to your specified address.

3.2 Business Operations and Improvement

• To analyze usage patterns and customer preferences to improve our menu, website, and overall service quality.
• To conduct internal research and analytics to understand how our services are used.
• To identify and fix technical errors, bugs, or issues on our website.
• To develop new features, products, and services based on customer feedback and data insights.
• To maintain the security and integrity of our systems and prevent fraudulent activity.

3.3 Marketing and Communications

• To send you promotional emails, newsletters, special offers, and information about new menu items — only where you have given us your consent or where we have a legitimate interest to do so.
• To personalize your experience on our website by displaying content and promotions relevant to your interests and order history.
• To conduct customer surveys, contests, sweepstakes, and other promotional activities.
• To retarget you with relevant advertising on third-party platforms, based on your browsing history and preferences.

You have the right to opt out of marketing communications at any time. Each marketing email we send includes an unsubscribe link, and you may also contact us directly at [email protected] to update your preferences.

3.4 Legal and Compliance Purposes

• To comply with applicable laws, regulations, and legal obligations.
• To respond to lawful requests from government authorities or law enforcement.
• To enforce our Terms of Service and other agreements.
• To protect the rights, property, and safety of East Coast Wings, our customers, and the public.

4. Legal Basis for Processing

We process your personal information based on the following legal grounds under applicable U.S. privacy law and general data protection principles:

• Performance of a Contract: Processing is necessary to fulfill your orders and deliver our services.
• Consent: Where you have given us explicit consent, such as to receive marketing communications or to place cookies on your device.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services, conducting analytics, and preventing fraud — provided those interests are not overridden by your privacy rights.
• Legal Obligation: Where we are required to process your data to comply with a legal obligation.

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties. However, we may share your information with trusted third parties in the following circumstances:

5.1 Service Providers and Business Partners

We engage third-party companies and individuals to perform services on our behalf. These service providers have access to your personal information only to the extent necessary to perform their functions and are contractually obligated to protect it. Our service providers may include:

• Payment processors (e.g., Stripe, Square, PayPal) for secure transaction handling.
• Delivery and logistics companies to facilitate food delivery.
• Cloud hosting and data storage providers.
• Email marketing and communication platforms.
• Analytics and website performance tools (e.g., Google Analytics).
• Customer support and helpdesk software providers.
• Fraud detection and cybersecurity services.

5.2 Legal Requirements and Safety

We may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to:

• Comply with a legal obligation, court order, subpoena, or governmental request.
• Protect and defend the rights or property of East Coast Wings.
• Prevent or investigate possible wrongdoing in connection with our services.
• Protect the personal safety of users of our services or the public.
• Protect against legal liability.

5.3 Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets, or bankruptcy involving East Coast Wings, your personal information may be transferred as part of that transaction. We will notify you by email and/or a prominent notice on our website of any change in ownership or use of your personal information, and of any choices you may have regarding your information.

5.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you participate in a co-branded promotion or opt into a third-party loyalty program.

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures designed to protect your data from unauthorized access, use, alteration, or destruction. Our security measures include:

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Sockets Layer (SSL) or Transport Layer Security (TLS) protocols.
• Secure Payment Processing: We use PCI-DSS compliant third-party payment processors. We do not store full credit or debit card numbers on our servers.
• Access Controls: Access to personal data is restricted to authorized personnel who have a legitimate business need to access it. All personnel are trained on data privacy and security practices.
• Firewalls and Intrusion Detection: We use firewall protection and intrusion detection systems to safeguard our network infrastructure.
• Regular Security Audits: We conduct periodic reviews and assessments of our data security policies and procedures.
• Data Minimization: We only collect the data that is necessary for the purposes described in this policy.

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. We are committed to honoring these rights in accordance with applicable U.S. law.

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

7.2 General Privacy Rights (All Users)

Regardless of your state of residence, we extend the following rights to all users of our services:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete information we hold about you.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal and operational exceptions.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.

7.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable request to us using one of the following methods:

• By Email: [email protected]
• Through our Website: eastcoastwings-eat.digital

We will respond to your request within 45 days of receipt. If we require more time, we will notify you of the reason and extension period in writing. We may need to verify your identity before processing your request to prevent unauthorized disclosure or deletion of personal information.

8. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and serve targeted advertising. Cookies are small text files stored on your device when you visit our website.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and account access. These cannot be disabled.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often. We use this information to improve our website. All information these cookies collect is aggregated and anonymous.
• Functional Cookies: These cookies allow our website to remember choices you make (such as your username, language preference, or region) and provide enhanced, personalized features.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements relevant to you and your interests. They remember that you have visited our website and this information is shared with advertising partners.

8.2 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Most web browsers allow you to view, manage, delete, and block cookies through the browser's settings menu.
• You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• You may opt out of interest-based advertising through the Network Advertising Initiative or Digital Advertising Alliance.

Please note that disabling or blocking certain cookies may affect the functionality of our website and your ability to use certain features.

9. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When data is no longer required, we will securely delete or anonymize it. In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

10. Children's Privacy

East Coast Wings does not knowingly collect, solicit, or process personal information from individuals under the age of 18. Our website and services are not directed at children. If you are under 18 years old, please do not use our website or provide any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under the age of 18 without verifiable parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected] so that we can take appropriate action.

Our practices are consistent with the requirements of the Children's Online Privacy Protection Act (COPPA), and we take our obligations under this law very seriously.

11. International Data Transfers

East Coast Wings is based in the United States, and your personal information is primarily stored and processed within the United States. However, some of our third-party service providers may be located in other countries, which means your data may be transferred to, stored in, or processed in countries outside the United States.

If we transfer personal information outside of the United States, we take appropriate measures to ensure that your data receives an adequate level of protection, consistent with applicable data protection laws. These measures may include:

• Selecting service providers in countries that offer adequate levels of data protection.
• Entering into data processing agreements with our service providers that include appropriate data protection clauses.
• Implementing contractual obligations that require our partners to maintain appropriate security standards.

By using our website and services and providing us with your information, you acknowledge and consent to the transfer of your information to the United States and to other countries as described in this section.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, and services that are not operated by us. These include social media platforms, review sites, and our delivery partners. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

We strongly encourage you to review the privacy policy of every third-party site you visit. The inclusion of any link does not imply our endorsement of the linked website or service. We are not responsible for how those third parties collect, use, or share your information.

13. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not respond to DNT browser signals. However, you may manage your tracking preferences through cookie settings as described in Section 8 of this policy.

14. Your Rights Under the FTC Act

The Federal Trade Commission Act (FTC Act) protects consumers against unfair or deceptive practices in commerce. As a U.S.-based food business, East Coast Wings is subject to FTC oversight. We are committed to:

• Maintaining transparent and accurate representations about our data practices.
• Not engaging in deceptive practices with respect to consumer data.
• Honoring our privacy commitments and not misrepresenting how your data is used.
• Providing consumers with meaningful choices about how their data is collected and used.

If you believe we have acted in a manner inconsistent with our stated privacy practices, you have the right to file a complaint with the FTC (see Section 16 below).

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time and for any reason. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page.
• Post a prominent notice on our website notifying you of the change.
• Where appropriate, notify you by email to the email address associated with your account.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website following the posting of any changes to this policy constitutes your acceptance of those changes. If you do not agree to the updated terms, you must discontinue your use of our services.

16. How to File a Complaint

If you have concerns about how we handle your personal information and are not satisfied with our response to your inquiry or rights request, you have the right to file a complaint with the appropriate authority.

16.1 California Residents

California residents may file a complaint with the California Privacy Protection Agency (CPPA):

• Website: cppa.ca.gov
• Address: California Privacy Protection Agency, 2101 Arena Boulevard, Sacramento, CA 95834

16.2 All U.S. Residents

Any U.S. resident may file a complaint with the Federal Trade Commission (FTC):

• Website: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

16.3 State Attorneys General

You also have the right to file a complaint with the attorney general of your state of residence. Many state attorneys general offices handle consumer protection complaints related to privacy. You may locate your state attorney general's office at naag.org/find-my-ag.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your concerns in a timely and transparent manner.

We aim to respond to all privacy-related inquiries within 45 days. For complex requests, we may require additional time and will notify you accordingly.